By definition, insanity means “doing the same thing over and over again expecting a different result”.
Doing the same thing of sending email after email with no strategy and expecting to get lucky and make record sales is INSANE!
I know because I was doing it. But as it turned out, my open rates just kept dropping!
I needed to work some strategy into my emails.
Something that would get my readers to take notice again and to perk profits back up.
After studying and spying on some of the big email marketers in various industries, I came up with my own formula which I have been tweaking for the last few months.
It is a simple 6-email method that not only boosts engagement and sales, but is so much easier than I thought.
I call it…